Madres | Case
Prime Video
We jumped at the opportunity to collaborate with Prime Video’s delicate SERIES “MOTHERS, LOVE AND LIFE” (MADRES, AMOR Y VIDA), that narrates difficult yet hopeful moments.
THE CHALLENGE: portraying all the emotions that are born under hospital walls, showing the happy tears that follow good news… but also the hardship of a parent that has to leave his child’s room before breaking down.
THE OUTCOME? A nuanced campaign that expressed a range of feelings as wide as those embodied by the Madres brilliant cast with actresses like Belén Rueda, Rosario Pardo, Vicky Luengo, Mónica Cruz or Carmen Ruiz.
![](https://enrimur.wtpnt.es/wp-content/uploads/2024/03/mock-madres2.png)
![Campaña gráfica elaborada por Richard Ramos y Cristina López junto a Enri Mür Studio para la serie "Madres" de Prime Video.](https://enrimur.wtpnt.es/wp-content/uploads/2024/02/enri-mur-studio_photo_talent_cristina-lopez_advertising_madres_003.jpg)
![Campaña gráfica elaborada por Richard Ramos y Cristina López junto a Enri Mür Studio para la serie "Madres" de Prime Video.](https://enrimur.wtpnt.es/wp-content/uploads/2024/02/enri-mur-studio_photo_talent_cristina-lopez_advertising_madres_001.jpg)
DIGITAL CAMPAIGN
![Campaña gráfica elaborada por Richard Ramos y Cristina López junto a Enri Mür Studio para la serie "Madres" de Prime Video.](https://enrimur.wtpnt.es/wp-content/uploads/2024/03/resulta-skin-hola-post.png)