Madres | Case
Prime Video
We jumped at the opportunity to collaborate with Prime Video’s delicate SERIES “MOTHERS, LOVE AND LIFE” (MADRES, AMOR Y VIDA), that narrates difficult yet hopeful moments.
THE CHALLENGE: portraying all the emotions that are born under hospital walls, showing the happy tears that follow good news… but also the hardship of a parent that has to leave his child’s room before breaking down.
THE OUTCOME? A nuanced campaign that expressed a range of feelings as wide as those embodied by the Madres brilliant cast with actresses like Belén Rueda, Rosario Pardo, Vicky Luengo, Mónica Cruz or Carmen Ruiz.
DIGITAL CAMPAIGN
